Understand that organic food NOT only means produces or meats that are rich in nutrients and minerals BUT that they are free of MSG, partially and hydrogenated oils, high fructose corn syrup, antibiotics, hormones, GMO, artificial colors, dyes, and preservatives. It’s hard for a child's system to break down these toxins especially when their bodies are still growing and developing. And what is ADD/ADHD again? If you remember, it's a neurological disorder. I hope you have noticed that artificial dyes, colors, flavors, etc are all neurotoxins. Neurotoxins alter the nervous system by causing damage to nervous tissue and it also can kill neurons. ADD/ADHD can't afford to lose anymore neurotransmitters since they are already highly deficient. Are you starting to understand how crucial it is to pull this junk from their diet?